
I designed and rolled out an AI-powered PM operating system to reduce low-leverage manual work and increase execution speed. The system combined DRICE-based prioritisation, PRD automation, persona generation, and competitive analysis pipelines.
The result was a repeatable decision and delivery framework used across fintech and sports product streams. PM capacity recovered from routine work was redirected into strategy, stakeholder alignment, and faster iteration on growth-critical initiatives.
Capacity gain: saved approximately 20% of PM time
Workflow coverage: automated 4 high-frequency PM workflows (prioritisation, PRDs, personas, competitive research)
Cross-vertical leverage: adopted across fintech and sports delivery streams
Decision velocity: faster, more consistent prioritisation through DRICE standardisation
Execution quality: improved consistency of problem framing and requirement articulation
Converted fragmented PM activities into an end-to-end AI operating model with standard inputs, outputs, and quality thresholds.


Integrated DRICE prioritisation, PRD scaffolding, and research synthesis into one practical execution rhythm.


Systemise before scaling → codified PM inputs/outputs make AI genuinely useful, not noisy.
Human-in-the-loop checkpoints → clear review gates preserved quality while accelerating drafts.
Outcome-linked automation → tying automations to delivery KPIs made adoption straightforward.
Stronger governance templates → more explicit guardrails would reduce variation between teams.
Richer prompt libraries → broader scenario coverage would improve first-pass output quality.
Tighter analytics feedback loops → direct performance feedback into prompt iteration could improve ROI further.

Dreamer
I designed it around fewer goals, clearer daily actions, and visible progress over time.
Growth
Activation-to-retention system shipped end-to-end

Spreadex Group
Built a compliant crypto platform from scratch with full product ownership across roadmap, vendors, onboarding, and launch readiness.
Growth
0→1 build across 4 critical integration domains

Spreadex Group
Combined provider integration improvements and UX redesigns to unlock measurable deposit growth.
Growth
+6% visit→deposit, +3% first-time deposits

Spreadex Trading
Turned market ideas into a measurable conversion engine with one-tap execution flows.
Growth
~15× return on cost

Spreadex Sports
Redesigned core bet placement flows to increase activation, engagement, and turnover at scale.
Growth
+37.7% total turnover
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